Pornhub has disclosed what users have been keenly searching on their adult platform and the quickly emerging trends.
As the year comes to a close, many individuals find themselves slowing down, taking a breather, and reflecting on the past months.
Meanwhile, companies are eager to share intriguing data gleaned from their services, much like how music platforms release annual summaries of listener habits.
In a similar vein, adult websites such as Pornhub are keen to share insights into viewing preferences, highlighting what has gained or lost popularity over the year.
Given the site’s vast user base, there’s an abundance of data to sift through, and Pornhub has divulged the most popular search terms for the year.
The platform assured that this year’s analysis would shed light on evolving perspectives around enjoyment and self-discovery.
Can you predict which search term claimed the top position?
The company commented: “This year’s data goes beyond the performers and categories that captivated the most viewers, shining a light on emerging trends, international shifts, and unexpected spikes in search behavior that transformed the adult landscape.
“The insights reveal viral moments that captured imaginations, breakout performers who made waves, region-specific fascinations, and continually evolving attitudes toward pleasure.”
The leading searches on the site for 2025:
Pornhub reported that for the fifth consecutive year, ‘hentai’ topped the search list. They attributed this to the genre’s increasing global reach.
Likewise, ‘MILF’ retained its second-place standing and continues to be a popular category across various regions.
The term ‘Pinay’, referring to women of Filipino descent, gained traction, likely due to the expanding audience in the Philippines.
While categories like Lesbian, Anal, and Big ass remain steady, other terms have experienced varying shifts in popularity.
A notable change is the rise of ‘Femboy’ into the top 10 for 2025. The platform noted a significant increase in its popularity, indicative of a global trend towards content featuring feminine-presenting men.