Police say the man known online as the ‘Ibiza final boss’ was reportedly targeted in an alleged attack involving armed, masked men at a UK pub.
Jack Kay, 26, became an unexpected internet sensation after his eye-catching appearance earned him the nickname ‘Ibiza final boss’.
His sudden popularity quickly spread online, with people variously poking fun at and celebrating his signature bowl haircut, chunky gold chain and rave-style glasses.
He has since tried to turn the attention into a new opportunity. In August, Kay revealed he was moving into music, releasing a track on Spotify.
The techno song, titled Ibiza Final Boss, is a collaboration with London artist Carnao Beats and is available to stream now.
In a promotional clip for the release, he can be heard saying: “I’m the Ibiza Final Boss, Jack Kay, get to know,” over the punchy beat.
Following the announcement, fans flooded in with supportive comments about the move and the sound of the track.
Now, the Newcastle-born personality has been linked to a reported incident at The Runhead pub in Ryton, England, said to have taken place last Friday (March 20).
Speaking to the Sun, a witness claimed the influencer was at the venue when a group entered and violence broke out.
The witness said: “The Ibiza Final Boss was there. Then four masked people came in with weapons and threw him across the bar.
“My mate called me when he was in there and said it’s all kicking off. He said everyone got locked in the pub. They must have been waiting for the police.”
A barman also described being caught up in the disruption, telling the outlet: “I was here and got caught up in it. ‘It was a shock. I’m just glad everyone involved was OK.”
Police have indicated they believe the people involved know one another, and that the situation does not appear to pose a broader threat to the public.
A Northumbria Police spokesperson said: “Officers are appealing for information following a report of affray in Gateshead.
“At about 5.45pm on Friday, police responded to a report of a disturbance at The Runhead on Holborn Lane in Ryton.
“It was reported that four men chased another man into the premises before assaulting him. Officers attended the scene but none of the men including the victim were located at the scene.
“It was later confirmed that the victim – a man in his 20s –sustained a minor injury in the incident. Those involved are believed to be known to each other, and there is not believed to be a wider risk to the public.”