LinkedIn chief executive Daniel Shapero has offered some of his top advice on how to use the platform to ‘help your career’.
There is no shortage of apps competing for attention, but LinkedIn at least has the advantage of feeling productive while you scroll.
And while plenty of people treat it as a place to quietly check in on former colleagues or industry contacts, the platform can do much more than that. Used well, it can raise your visibility with employers and improve your chances when it comes to finding new roles.
Shapero became LinkedIn’s CEO in April 2026 after previously serving as the company’s chief operating officer, taking over as the professional network continues to focus on AI-assisted hiring, skills discovery and more personalised content recommendations.
Since taking on the role, he has spoken about several ways people can make better use of the app to benefit their professional lives.
During a conversation with Duvet Flip founder Jackson Parsons, Shapero explained that people should not only use LinkedIn to share updates, but also to ‘stand out’.
His first point was that LinkedIn is shifting toward showing users content based on what they are ‘interest[ed]’ in, rather than only favoring posts from people already in their network.
That means if you want your posts to appear in front of people you have never met, it helps to think carefully about what you want to be known for and why others might ‘care about’ it.
Shapero’s suggestion is to identify a niche and create content around it consistently. In theory, that gives your posts a better chance of reaching the right audience instead of only being seen by old contacts and distant professional acquaintances.
In other words, do not limit your thinking to the people you once added after a brief conversation at an event. The platform can reach much further than that.
His second piece of advice was simple: quality matters more than quantity.
Although many social media guides still push the idea of posting multiple times a day, Shapero indicated that approach is not especially useful on LinkedIn.
Instead of trying to constantly feed the algorithm, he recommends setting a realistic posting rhythm that you can maintain over time.
Steady, dependable output combined with clear and thoughtful content is likely to make a stronger impression than frequent posts that feel rushed.
It also reflects a broader truth about social media: going viral is often unpredictable and sometimes overrated.
Making a small number of meaningful connections can be far more valuable than briefly appearing in front of a huge audience without creating any lasting impact.
His third point may be the most unexpected of all.
Even as the head of LinkedIn, Shapero acknowledged that online networking still does not beat meeting people in person.
He noted that the platform is useful for building an audience, joining communities and keeping in touch, but face-to-face interaction often leads to stronger and more credible professional relationships.
That said, if you are relying on online networking, his final tip is to make your profile as trustworthy as possible.
With concerns around artificial intelligence and fake accounts growing, people increasingly want reassurance that the person they are speaking to online is genuine.
One straightforward step is verifying your account, which can help show others that you are who you claim to be.
After that, the only thing left to worry about may be how to open that first message, and whether to sign off with ‘Best wishes’ or ‘Many thanks’.