Travis Kelce, 36, has finally put his fluffy white Samoyed front and center in his first Tommy Hilfiger campaign.
The Kansas City Chiefs tight end and the pampered pooch kick back on a striped lounger at The Plaza Hotel, with Kelce in a navy peacoat and white turtleneck while the dog sits on his leg. In campaign video, the pair get cozy on a couch as Kelce sports a Hilfiger sweatshirt. The Samoyed’s modeling debut marks the first official appearance for the pet that sparked rumors after leaked images from Kelce and Taylor Swift’s July 3 Madison Square Garden wedding seemed to show a white canine in the background.
“I’ve always loved sharing the places that have inspired me, and The Plaza is certainly one of them,” Tommy Hilfiger said in a press release. “What was fun about this campaign was watching Travis make the experience completely his own.”
The designer, who once called The Plaza home for more than a decade, continued his praise mid-statement. “He brings incredible confidence, warmth and charisma, and seeing him experience New York through his own perspective brought fresh energy to the story,” Hilfiger added. “Travis represents a new generation of American icons. He has this amazing cross-generational appeal that attracts people of all ages – from the kids who see him as an icon on the field, to older generations who find him relatable and charismatic.”
Hilfiger also noted that “people connect with him because he feels real,” adding that “that confidence, optimism and authenticity reflect everything we’ve always stood for as a brand.”
When not posing with the pooch, Kelce was photographed around the iconic locale in a varsity jacket and trench coat, plus a flannel and chore jacket combo while holding a football in Central Park. Behind-the-scenes shots also captured Swift’s longtime friend Gigi Hadid, former NBA star Carmelo Anthony, Blackpink’s Jisoo and additional brand ambassadors joining the football player on set.
Kelce was announced as Tommy Hilfiger’s newest global brand ambassador in March, with the partnership running through his 2026-2027 NFL season. He was spotted shooting the campaign in April. The company said at the time that he would star in “a series of campaigns shaped by relentless optimism, endless curiosity and a belief in dreaming big” starting this fall, plus design his own capsule collection that “reimagines elevated Tommy icons” next spring.
The couple have not publicly addressed the new addition to their furry family, though the dog has been spotted before. Shortly after the wedding, the “New Heights” podcast host was seen with the white Samoyed disembarking from a plane in Florida. It remains unknown whether the dog is male or female, or what name the pair have chosen.
Kelce’s next scheduled appearance for the brand is its fashion show on Sept. 10 at The Plaza Hotel.