Say goodbye to plastic water bottles, because this edible water container is the future.
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Ooho is a new spherical packaging for water that looks a little like a breast implant. It’s biodegradable, hygienic and costs 1p per unit to make.
Its makers describe it as “water you can eat”.
Ooho is made from calcium chloride and a seaweed derivative called sodium alginate.
With global sales of packaged water hitting 223 billion litres this year, this new green solution to a major waste problem couldn’t come sooner. It’s even won the UK round of an EU competition for new, more sustainable products, and takes home €20,000 of investment.
Ooho designer Pierre Paslier, told the Guardian: “At the end of the day you don’t have to eat it. But the edible part shows how natural it is.”
“People are really enthusiastic about the fact that you can create a material for packaging matter that is so harmless that you can eat it.”
He added: “So many things are wrong about plastic bottles: the time they take to decompose, the amount of energy that goes into making them and the fact we are using more and more.”
For more information, visit the Ooho website.