Cindy Crawford and Rande Gerber are grappling with funeral arrangements for their son as the family reels from his sudden death.
The supermodel, 60, and her husband, 64, are “still figuring out” details for an intimate memorial for Presley Gerber, who died Sept. 20 at a Santa Monica, California, rehab facility, according to sources who spoke. The couple is reportedly weighing where and how to gather loved ones while shielding the event from public intrusion.
Their priority, one insider emphasized, is discretion. “It’s hard to make those decisions when everyone is struggling emotionally,” the source told the magazine Monday. “Their priority is to keep it private, without media or paparazzi there.”
The same source noted the tension between that desire for seclusion and the breadth of Presley’s community. “They want to keep it very intimate, but there’s so many people in Presley’s life who loved him, the amount of people that have reached out to attend is high,” the insider said.
Malibu, California, has emerged as the likely setting for any gathering, owing to Presley’s attachment to the coastline. The location would reflect what sources described as his “love for surfing and the beach.”
His remains have already been handled close to home. Presley was cremated at Rose Family Funeral Home, and his ashes will remain at his parents’ Malibu residence.
The 27-year-old model had entered the rehabilitation facility the same weekend he died, sources said, a decision driven by his recognition that he needed intervention. He wanted “so, so badly to be free of his addictions,” one source said.
Presley had been candid about his battles with depression and opioid dependency, using his Instagram platform to document his journey and create what he called accountability. His transparency about those struggles stood in contrast to the private grief now consuming his family.
His younger sister, model Kaia Gerber, 25, is among those most devastated. An insider said that the siblings “were insanely close” and that she is taking the loss “very hard.” Her boyfriend, actor Lewis Pullman, and other friends have reportedly rallied to her side in the days since.
Sources close to the family have pushed back against any narrative of parental absence. “This was never a situation involving two absent Hollywood parents,” an insider previously said. “They were always there for him and did everything they could to help him. The family has always been incredibly close, and Presley was deeply loved.”
The Gerbers’ efforts to protect the memorial from outside attention mirror their broader approach to a tragedy that has drawn intense public interest. The cremation and planned Malibu gathering suggest a family seeking to reclaim control of a narrative that has unfolded in headlines.
Presley’s death came after years of documented struggles that he himself had chosen to make visible. On Instagram, he had spoken directly to followers about his mental health and substance use, framing the disclosure as a personal commitment rather than a performance.
The decision to keep his ashes at the family home further underscores the private nature of the bereavement. For parents now tasked with both mourning and organizing, the logistical burdens compound an already crushing emotional weight.
What services do occur will likely be defined by their exclusion of press and photographers, a boundary the family has made central to its planning even as it negotiates which of Presley’s wide circle of friends and colleagues to include.
The family has not announced a date for any gathering.