Man Hides Resume In Donut Boxes And Delivers Them To Companies — And It Works

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This is 25-year-old Lukas Yla.

He’s a Lithuanian marketing professional who came to San Francisco, US, looking for new opportunities in marketing, advertising and technology.

In order to stand out from the job-hunting crowd, Lukas devised a unique way of slipping employers his resume — in donut boxes.

Companies on Lukas’ “hit list” received a delivery (from Lukas himself dressed as a courier). Inside the box was a link to his LinkedIn page and a message addressed to the CEO: “Most resumes end up in trash. Mine — in your belly.”

“It was a precisely crafted idea that went through multiple iterations until it finally reached you. I did SWOT analysis by observing the competitive landscape, the main pain points of my target audience, and the message I wanted to deliver,” Yla’s resume jokingly wrote.

But he didn’t forget the serious stuff, and showed off ALL his skills via donuts: “Once I launched the campaign, I performed A/B tests on companies of different sizes, different target audiences and with variations on the copy. I used a special URL to measure the offline outcomes and act on them to maximize ROI of the campaign.”

He made 40 deliveries, but isn’t sure if the donuts he left at the reception desk of some agencies received his delivery, because they wouldn’t allow him to personally hand in his “resume”.

And Lukas’ ingenius approach to applying for a job has had solid results — he’s already landed 10 job interviews!

Best of luck, Lukas!