Kanye West says his highly anticipated YZY SHDZ sunglasses will cost $20 at his Ye Supply store.
Ye has restated his aim to create inexpensive apparel after ending his 10-year association with Gap. He has also disclosed the intended price tag for his trademark reflective visor.
“It will be manufactured in China when sold in China, and it will be manufactured in America when sold in America,” he stated. “As a result, everything in the Ye Supply store will cost $20, even the glasses. Additionally, we are attempting to make clothing free. Given that life is free.”
The SHDZ made their public debut as a sneak peek of an impending Yeezy Gap collection, and it was disclosed in the announcement of the end of his association with the business that Gap still had the right to sell any goods produced under the joint brand name.
It’s unclear whether the SHDZ will be released as part of Yeezy Gap or whether he’ll use the design as part of his ideas for a stand-alone fashion business.
Ye has previously declared his aim to provide goods for as little as $20. He admitted that he wanted some items to be sold at a low price. Prices for his most recent Gap collection ranged from $60 to over $300. We didn’t have the same agenda, he said. He also recommended that the Yeezy Foam Runner, created with his footwear partner Adidas, should have a $20 suggested retail price in 2020.
Ye discussed his future with Adidas, whose connection he has recently grown distant with.“This is where Adidas and I are… There’s a possibility [we] can co-parent products that we make, but not in a way where I’m not getting say-so over colorways, and where they’re treating me like I’m dead.”
Ye highlighted his dissatisfaction with the limitations placed on Yeezy solo operations after his partnership with Gap and Adidas ended in a message on Instagram on Monday. He’s still doing business with Adidas, but he’s made clear that he intends to branch out from the German sportswear company eventually.
“Welp I guess the war’s not over,” he said alongside a screenshot of a drafted document that stated in part that “neither Yeezy nor Ye may use, wear, sponsor, promote, market, advertise, endorse, design, manufacture, license, sell, or provide consulting services with respect to any of the following products under the Yeezy Trademarks or Ye’s likeness or any other identifiable attribute, feature, or indica of Ye.”
The items in the following list covered a wide spectrum, from casual footwear to lifestyle accessories.