Body Diversity Campaign By Models Calls Out The Fashion Industry In The Most Beautiful Way

Models Charli Howard and Clémentine “Clem” Desseaux are teaming up for a powerhouse campaign that will rock the fashion industry, and unite girls everywhere.

Last year, the British model made headlines when she stood up to her modeling agency. The 25-year-old took to Facebook to air her grievances and share a shocking revelation about her industry.

“The more you force [models] to lose weight and be small, the more designers have to make clothes to fit our sizes, and the more young girls are being made ill,” she added. “It’s no longer an image I choose to represent.”

Howard then started working with MUSE Management, where she met French plus-size model and body-positive blogger Clem, 28. And today, they’re taking a stand together. The two collaborated to create a video and editorial campaign called All Woman Project.

Their mission is simple: To push back on the lack of diversity in the modeling industry and to show that women of all shapes and sizes are beautiful, sans retouching.

Both Howard and Desseaux posed with eight other models who are also body-positive activists. The photos are untouched by Photoshop, with all the women’s “flaws” on full display.

Howard hopes the campaign can get people in the industry questioning: Why aren’t more fashion campaigns this beautifully real?

“We really want the media to celebrate women of all shapes and sizes and to stop training girls to think they have to be these white, skinny, tall, beauty ideals,” Howard said.

“Everyone looks completely different, and we need to embrace that and start really encouraging it more in fashion images,” she added.

“When you’re in a room full of women who aren’t completely oiled up and Photoshopped and stuff, you just realize how normal your body is,” Howard added.

She said, “So if you imagine if more brands and campaigns featured girls of all different sizes, more girls would realize that as well.”

What makes the campaign even more unique is their choice to team up with only female designers and using only female photographers and videographers. It’s a campaign truly by women, for women. And to Desseaux, it’s a dream come true.

“This is the type of campaign we always wish to be part of but never really are,” Desseaux said “We just wanted to showcase as much diversity and as much beauty as we could in one single campaign, and it’s been really amazing seeing all the girls on set together.”

Watch them break barriers in their campaign video below:

https://www.youtube.com/watch?v=0sCSyqdTCw8

Learn more about this awesome movement on www.allwomanproject.com.