People are just realizing there’s a ‘hidden message’ in the Adidas logo

Adidas, a brand synonymous with sportswear, is instantly recognizable by its iconic three stripes. Despite its simplicity, the emblem has a rich history and deeper symbolism than many might expect. Founded in 1949 by Adolf Dassler, Adidas began as a humble sports shoe manufacturer before evolving into the global behemoth known for tracksuits, leggings, and much more. Originally, Dassler played with different stripe designs on a track and field shoe until settling on three — a choice driven not by aesthetic, but because they stood out in photos, simplifying advertising efforts.

Adidas has released multiple new logos over the years. (Jakub Porzycki/NurPhoto via Getty Images)

Adidas ventured into apparel in 1972, a pivotal move marked by the introduction of the Trefoil logo, which incorporates three leaf-shaped foils pierced by the iconic stripes. This design is still used today on all Adidas Originals products as a nod to the brand’s roots. However, the evolution didn’t stop there. In 1989, a new emblem was introduced, resembling a skewed pyramid. According to the Adidas website, this design was inspired by the perspective of the three stripes from inside an Adidas shoe.

This current logo is more than just a design; it stands for the very essence of Adidas—creating the best products for athletes. Furthermore, as noted by Tailor Brands, it symbolizes a mountain, representing the hurdles and challenges athletes face and overcome. This interpretation has resonated with fashion enthusiasts and online communities alike, sparking discussions about the logo’s significance. One Twitter user shared, “Rare Info: The Adidas logo represents a mountain, symbolizing the challenges we conquer.” Another added, “The name of Adidas comes from its co-founder, Adolf Dassler. The three stripes symbolize a mountain, representing the obstacles, challenges, and limits athletes conquer.”

The most recent logo features three stripes. (Sebastian Ng/SOPA Images/LightRocket via Getty Images)

Throughout its various transformations, one element remains constant in Adidas’ identity: the three stripes. These are not just a mark of style but signify a commitment to quality and athletic excellence. The Adidas logo, with its rich history and evolving design, continues to stand as a testament to the brand’s enduring legacy in sports and fashion.