We were shocked by glitter beards a while ago, but now it seems that ladies are jumping on the trend by glittering up their armpit hair.
Using the hashtag #glitterpits, the sparkly underarms have been popping up all over Instagram.
Unlike #glitterbeard, which was mostly a fashion statement, #glitterpits is a feminist campaign to free the armpit.
Women are encouraged to achieve “equality in the under-arms region” and “show that your furry pits are beautiful”, says Cosmopolitan.
Well, they’re certainly… striking.
Some people have added gems as well as the internet’s favorite, glitter.
And even dying their luscious lady hair in fetching shades of pink.
Some people have gone down the “artistic” route.
Others are just embracing a chance to show off their finely-groomed underarms.
Why not get your friends (and your eyebrows) involved?
So get out there and be proud of your pits!