Snoop Dogg is targeting new customers: genuine dogs.
Snoop Doggie Doggs, the musician and entrepreneur’s new pet accessory company, is expanding into pet fashion.
“If my dogs ain’t fresh I ain’t fresh,” Snoop said in a news release. “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!”
SMAC Entertainment and fashion manufacturer Little Earth Productions collaborated on the collection.
Snoop Doggie Doggs includes clothes and accessories that are “reminiscent of Snoop’s most iconic looks,” says the release. Think a dog bowl rendered in shining gold and adorned with a real metal chain, or a stuffed dog toy in the shape of a marijuana joint with Snoop’s face on it. There are also canine t-shirts and jerseys emblazoned with the artist’s logo.
“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” Rob Brandegee, the co-founder of Little Earth Productions, said in the release.
Snoop Dogg has built a reputation for himself through innovative investments and business partnerships, in addition to recording 19 studio albums and getting 20 Grammy nominations as a rapper. He’s created an animated children’s show, a gluten-free cereal called “Snoop Loopz,” and a wine label.
In addition, the musician, who has been an outspoken supporter of cannabis, has sold his own branded line of cannabis goods.