The Miss Universe 2015 contestants have been posting make-up free selfies on Twitter to promote the #ConfidentlyBeautiful campaign and prove that beauty is more than skin deep.
A representative from The Miss Universe Organisation said the initiative aims to use “its global grassroots reach to empower women to be self-confident and strive to be their personal best.”
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2014 winner Paulina Vega from Colombia started the trend, posting a bare-faced snap and inviting others to join her.
Miss Argentina Caludia Barrionuevo showed herself on a day off.
Miss Ghana Hilda Frimpong looked fresh-faced.
Miss Peru Laura Spoya blew fans a kiss.
A more laid-back look for Miss Ecuador Francesa Cipriani.
Miss Dominican Republic Clarissa Molina looks so much younger without make-up.
Miss Bahamas Toria Nichole Penn’s big smile seems the same.
Miss Australia Monika Radulovic went for bathrobe chic.
And Miss Ireland Joanna Cooper gave us a squeaky-clean pout.
We can’t help but think that all of these gorgeous girls look infinitely better without all the false eyelashes, make up and tan.