Tom Brady has moved into the coconut water market with a new brand name that has left plenty of people online doing a double take.
The former quarterback is widely regarded as one of the greatest NFL players ever, ending his career with a record seven Super Bowl victories.
Since stepping away from the sport in February 2023, Brady has continued to expand his business interests, including taking a stake in soccer club Birmingham City. His latest venture is a coconut water line.
On Monday (June 8), Brady confirmed the launch of Good Nut, created as part of an expanded partnership with delivery company Gopuff.
In a statement provided to Fox Business, Brady said:
“Gopuff has a unique ability to understand what consumers want and get great products into their hands in minutes.
“We had a great experience working together on GOAT Gummies, and that trust made it easy to team up again on Good Nut. From product development to launch, we’ve been aligned on creating something Gopuff customers would actually want to drink.”
He added:
“It’s something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today.
“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff. With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge.”
While the product itself focuses on hydration, the Good Nut name has drawn a strong reaction across social media. One user described it as ’embarrassing’.
Another X user penned:
“Either nobody in his team said anything or everybody said something and he went with it anyway.”
While a third remarked:
“Good Nut?!?! Who comes up with this stuff lol.”
Good Nut is set to be sold in three versions: original, chocolate and sparkling. Each flavor will be available in an 11.8-ounce can.
Tyler Stewart, head of marketing at Gopuff, said:
“We quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients, and has a bold brand that gets people talking.
“Blending premium products with brands that are playful, unexpected, and don’t take themselves too seriously has become a huge part of how we build together with Tom.”