Tom Brady and Logan Paul had another tense run-in at Fanatics Fest on Friday, as video showed the seven-time Super Bowl winner appearing to slap the influencer in the face in front of a crowd.
The exchange happened at the Javits Center in New York during Fanatics Fest 2026, a multi-day event that brought together athletes, celebrities and WWE talent as part of the fan convention’s expanding sports-and-entertainment lineup.
Brady later uploaded the clip to his own account and labeled Paul a ‘dork’ in the caption.
Fanatics also posted footage from the moment, calling it ‘Round 100’ in the duo’s so-called ‘never-ending beef.’
Paul then reposted the video on X and wrote: “This happened bc I was roasting Tom for beating him in flag football. And he tries to smack me?? Horrible example for the kids Aura -100 + Blocked. With a torn tricep.”
Brady answered with a post of his own, writing, “I tried America… will try again next time I see this nerd.”
The latest clash adds to a rivalry that has been building for months at Fanatics events. Earlier this year, tempers first flared during a flag football game when Brady, who was on the opposing side, threw a football at Paul after a play had ended. Paul appeared unhappy with it and moved toward Brady, who was seen smiling and backing away.
At a different Fanatics Flag Football event in March, Brady mocked Paul’s high school football record after Paul had reportedly passed on potential fights that week with former NFL running back Le’Veon Bell and Myles Garrett.
“Logan pulled out of a lot of fights this week,” Brady said at the time. “You scored 19 TDs in high school. No one cares.”
Friday’s confrontation is only likely to fuel more speculation that the feud could eventually find its way into a WWE angle. That idea has gained extra momentum after Brady recently said on Cody Rhodes’ show, What Do You Wanna Talk About?, that he would be open to getting involved in the company.
“I need to get an invite,” Brady said. “I’ve been waiting for [WWE president] Nick Khan to come up with some storyline for me to get in the mix.” He added, “I feel like I’m retired from football, and I have an opportunity to go out there and still showcase that I’m a little bit of an athlete.”
Fanatics Fest 2026 runs from July 16 to 19, and this year’s event has leaned heavily into crossover moments between pro sports, collectibles and WWE-style spectacle.