Rachel Ashby has defended her four-year all-meat regimen after detailing her daily intake to followers online.
Ashby, 41, said that she consumes roughly 5,000 calories each day drawn exclusively from eggs, meat, and butter. Her typical breakfast consists of ten eggs cooked with what she described as a “chunk of butter and salt.” Lunch brings chicken wings, while dinner means two or three rib-eye steaks.
“I literally eat fat for taste, so when fat stops tasting good, that’s when I stop eating it, because that’s when my body’s had enough,” she said.
The mother claimed she previously struggled to shed weight before adopting the carnivore approach, which eliminates all plant-based foods entirely. She said the switch helped her drop around four stone and build muscle mass.
“I never have to go hungry or feel like I need to starve myself,” Ashby continued.
“I can just eat until I’m full and satisfied, whereas before, I would ignore my body’s hunger cues.”
Ashby has expanded her meat-only philosophy beyond her plate. She now uses beef tallow in her beauty products and documents the lifestyle on TikTok, where she has openly stated one motivation is to “annoy the vegans.”
Her children have also experimented with the diet, according to Ashby. She said they sometimes choose to follow it and sometimes do not, but offered a favorable assessment of their experiences.
“They just kind of sometimes decide by themselves to do it, and then other times they decide to not do it. But they always say that their health increases when they do do it,” she added.
The carnivore diet stands in direct opposition to National Health Service guidance, which advises adults to consume at least five portions of fruit and vegetables daily alongside high-fiber foods such as potatoes, rice, or bread. The NHS also recommends dairy or dairy alternatives, protein sources, and unsaturated oils as components of a balanced diet.
Cancer Research UK has warned that overconsumption of red meat is linked to elevated bowel cancer risk, advising adults to limit intake to approximately 70 grams per day. The organization is among multiple health bodies that do not endorse zero-carbohydrate, all-animal-product eating patterns.
The carnivore diet has gained traction online through social media communities that promote it as a reversal of veganism, adopting the elimination of plant foods as a core principle rather than the elimination of animal products.
Ashby’s public advocacy joins a broader trend of influencers publicly rejecting plant-based eating. Multiple former vegan social media personalities have attracted attention in recent years by documenting transitions to meat-heavy diets, often citing personal health complaints as motivation for the change.
Ashby maintains she has experienced only benefits from her four-year commitment to the regimen.