Kim Kardashian has enlisted all four of her sisters for Skims’ midcentury Christmas-themed holiday campaign.
The shoot, photographed by Nadia Lee Cohen, features Kim, 44, Kourtney, 45, Khloé, 40, Kendall, 29, and Kylie, 27, posing in festive wares from the brand’s Holiday Shop inside a home decorated with tinsel trees, wrapped presents and a roaring fire. Cohen, a longtime favorite of the Kardashian-Jenner clan, captured the siblings in various states of holiday undress for the Oct. 29 launch.
Kylie, who recently made her Victoria’s Secret Fashion Show debut wearing a $50 million Fantasy Bra, traded that look for a Fair Isle knit bralette and micro-miniskirt. Kendall paired a bouffant hairstyle with sheer stockings, a plaid bralette and matching thong.
Khloé curled up in a onesie and matching hat, looking ready for a long winter’s nap. Kourtney lounged by the hearth in leggings and scarlet pumps, giving the gift pile some competition.
Kim herself posed under the mistletoe in a plunging dress covered in prancing reindeer. She also rested her head on Santa’s knee while wearing coordinating pajamas and heels, with the man in red serving as her pillow.
The brand’s Holiday Shop puts a Kardashian-coded spin on the season. One print features a shiny pink sports car wrapped in a bow. The lineup includes sheer lace stockings and silky slips alongside fuzzy sweats.
Kim has tapped her siblings as Skims models before. Kendall and Kylie modeled lingerie for the brand’s Valentine’s Day campaign back in 2021. That shoot prompted Kourtney to Photoshop herself into one of the images on Instagram Stories, writing, “Since I wasn’t invited.”
Skims holiday campaigns have drawn a varied guest list in previous years. Past participants include Snoop Dogg and his family, singer Tate McRae, and Kim’s daughter North West.
The brand continues to expand its seasonal marketing with family-centric imagery, using the Kardashian-Jenner sisters as its core modeling stable while rotating in celebrity cameos and cross-generational appearances.
The Holiday Shop goes live Oct. 29.
